“I see dead people” The now famous quote spoken by a young Haley Joel Osment in Sixth Sense. This has now become parodied in many ways but I use this as an example of what we experience every day. We see businesses using outdated ways of managing complex sets of product data, creating bottlenecks […]
Simple Projection Mapping – How to use a standard projector with no specialist software
What comes to mind when you hear “projection mapping”? Complex software? Large Outlay? me too. Since this is my first go at projection mapping I wanted to find a way to get the effect with the equipment we had to hand. I started exploring and settled on the method below. This will work great for […]
How powerful is brand management and why is it the future of sales?
What can a brand management system actually do? ‘Brand management’ systems are used to centrally store and manage marketing collateral and brand assets online, these systems become a marketing toolkit to assist in the creation and management of sales and marketing material within a company. Brand management systems can also store many other digital assets […]
Is bad product information slowly killing your business?
Are you sick of product information holding back your business? Many companies use Excel spreadsheets to manage their product information and keep it up-to-date within their organisation, over time these spreadsheets start to get out of control with multiple tabs and new product categories being added to them. At Libris we have helped many companies […]
How to boost sales and free up marketing teams
The most common issue that clients come to us with at Libris is brand management and how to control it, especially when they have multiple offices and sales staff to manage. The first sign that control is slipping normally manifests in the marketing department, not that they are doing a bad job but more so […]
Willy Wonka’s golden marketing advice!
It is hard to keep up with technology at the best of times, before I get home in the evening I can turn the heating on before I leave the office, warm my car up before getting in, order my dinner to be delivered. Then once I get home I can unlock my front door […]
You only get one chance to make a good first impression
The saying goes ‘you only get one chance to make a good first impression’, for a lot of salespeople just getting a chance to talk to someone is hard enough, let alone making a good impression. A lot of effort goes into trying to get that first chance, so new business becomes a numbers game, […]
5 reasons why you need a bespoke marketing solution
You’re different. Sure, science says that statistically there will be 7 other people who look like you in the world. But they’re not you. You have your own likes, dislikes, hobbies, tastes and beliefs. You have your own identity. You need to be treated like the individual you are and you need a sales team […]
What is chain reaction publishing?
What is chain reaction publishing? With over 17 years experience in marketing communications I have seen the issues companies have when managing large amounts of product data. All companies have bottlenecks, and all are guilty of duplicating data entry on a massive scale. Businesses today have multiple marketing channels that require different disciplines for production. […]
Apologising because you have run out of brochures yet again?
Picture this, you have just had your best meeting, everything has gone smoothly, you answered every question and solved all the clients problems, they are ready to buy from you. They then ask you for a brochure so they can show the finance director straight after the meeting, this is the slap in the face, you have […]